e mālama kākou

ʻAe, Maui no ka oi. Kamaʻāina know it + malihini who visit each year know it. Maui's been voted "Best Pacific Island" for 16 consecutive years + the #2 Overall Destination in the World by Conde Nast Traveler readers.

Let's keep it that way! Spend just a little of your vacation preserving the beautiful place you've come to experience. Make a difference. Help preserve the Maui we all know + love.

mālama maui
The Maui Visitors Bureau has opened the way to a new and richer understanding of the Hawaiian Island group known as Maui Nui – namely, Molokaʻi, Lānaʻi, and Maui itself –by appealing to the growing number of travelers who actively engage in learning about a place’s history, its natural resources, living culture, and the ingenuity of its people.

MVB supports the efforts of the many Maui Nui residents and their businesses who work every day to reverse environmental degradation and to hold onto the guiding principles of their unique heritage. These are Maui people who “mālama” — preserve and protect — their unique island home in many ways by:

• Participating in the renaissance of Hawaiian culture
• Working to protect Maui’s endangered native habitats
• Continuing old family businesses and local traditions
• Caring for ancient sites and historic churches
• Growing native plants and botanical gardens
• Creating innovative small farms
• Taking visitors to the heart of the Maui experience, whether by land or sea

MVB showcases Maui Nui’s dramatic history, rich heritage, and precious ecology by creating awareness of the islands’ agricultural, cultural, and natural attractions.

New trends in global tourism show that travelers want to experience the same things most Maui residents value above all – aloha ʻāina or love of the land. This new breed of visitor, typically well educated and well traveled, wants to learn about local cultures, traditions, environmental issues, and agriculture (including the regional cuisine). This type of visitor sees Maui Nui from a 21st century perspective. It is a place to be valued and nurtured by everyone on Earth - not an indestructible “paradise,” but a precious shared resource.

“When we poll our visitors, they nearly always say that natural beauty and local culture are what draw them to Maui,” said Terryl Vencl, MVB’s executive director. “By acknowledging aspects of Maui that are valued and in some cases vulnerable, Mālama Maui supports the ambitions of our people while enriching the experience of our visitors.”

inside the ecology of maui: be mindful of the island's amazing environment
http://www.mauimediacenter.com/mm_ecology.htm

just so we're clear

I am keiki o ka ʻāina, a child of this land. I love Hawaiʻi + all that it stands for. I ache for those who have suffered indignities such as loss of land + erosion of spirit. I wholeheartedly support the steps we as Hawaiians are taking to reclaim our ʻāina, restore our culture + preserve our history.

I understand the visitor industry + appreciate how it sustains our economy. Everyone in Hawaiʻi is impacted by visitors in one way or another. I grew up in it - my parents met while working at one of the first resorts on Maui. I've danced in hotel shows/lūʻau since the age of three + worked at resorts, airlines, the hotel association + the visitors bureau. I met many of my dearest, lifelong friends while working or dancing hula. I stop to kōkua those who are clearly lost - the ones in the rental car on the side of the road, poring over the huge map in front of them.

BUT. There are two things I must say:

1. tread lightly
Please be respectful of the hard-working people who carry your bags, check you in, serve your meals, clean up after you + take you to historic places. Don't trample over heiau or sit on lava rock walls that have stood the test of elements + time. Have respect for the sacred sites you visit. Lower your voice, or better yet, just hāmau (be quiet) + soak in the mana. Mālama ka ʻāina - take care of the land - leave each place better than you found it. Don't carelessly leave behind your cigarette butts, bottles, cans, or your baby's diapers (it's happened, trust me).

2. get out of my sunset
Ask anyone. I'm not confrontational or territorial by nature...but when I find an out-of-the-way spot on a big, beautiful stretch of beach to enjoy the sunset, please don't choose the very spot right in front of me to take your family pictures. Don't block my soul-calming view of nā honu coming to visit. Don't climb up the tree right behind me + proceed to talk loudly about why the Bahamas are better, or how ugly you think Kahoʻolawe is (if you only knew its history!). Don't bring all your drunk, smoking dudes with bongos, guitars or whatever + start wailing the only song you know at the top of your lungs...over + over.

Because perhaps if visitors were more aware + respectful, the derogatory phrase "dumb haole" would cease to exist.

Ke Akua pū.

aloha mai!

First things first.

'Olelo Hawai'i
Yes, I am Hawaiian, born + raised. My dad has black hair, brown eyes + skin, is of Hawaiian, Filipino + Korean descent, and is originally from Palolo Valley on Oʻahu. My blonde-haired blue-eyed mom from Hermosa Beach, California is English, Irish, Scottish, Swedish, German + Norwegian. So Mom + Dad = one hapa haole hula girl! I definitely relate more to my Hawaiian ancestry than any other nationality running in my koko. While I have danced hula and studied Hawaiian culture and language for most of my life, I am NOT a kumu; I am a perpetual student. "Kumu" is a title reserved only for the very special few who have earned it! Interspersed throughout my blOGG are Hawaiian words and phrases. Unfortunately, technology has not yet found a way for diacritical markings to be viewed correctly across all browsers + platforms, thus, the kahakō may sadly show incorrectly throughout (if at all), and the ʻokina may sometimes actually just be an apostrophe. Translations may be found by visiting Ulukau, a Hawaiian Electronic Library, which can be found at: http://wehewehe.olelo.hawaii.edu/cgi-bin/hdict?!=e.

OGG = my island, my maui
Through hula, I have been blessed with many opportunities to travel to exotic places like Samoa, Tahiti, Europe + Japan, as well as throughout Hawaiʻi + the continental US. I love experiencing other cultures and languages, but there is nothing like looking out that homebound plane's window and seeing the cerulean skies, azure ocean, green mountains + lush valleys of Maui, truly nō ka oi! If you don't believe me, check out the maui visitors bureau website at http://www.visitmaui.com/, order your free vacation planner + see for yourself.

Ke Akua pū.